Bill Grizack made himself out to be an advertising genius. In reality, he was one of the biggest cons the advertising agency industry has ever seen. In 2012, Grizack was a full-time employee of The Variable, a national advertising agency based in Winston-Salem, NC. In an effort to achieve partnership status, Grizack secretly defrauded the Variable as well as McKinney Advertising based in Durham, NC.
Grizack’s falsification of six advertising contracts worth a total of $269.9 million was just the beginning. To masquerade and perpetuate his fraud, he created several fake email addresses that closely resembled those of real Brown-Forman and Coca-Cola executives. He simulated correspondence, presumably with himself, to imitate legitimate executives and create a backdrop for his made-up agreements. Fake invoices, simulated remittance correspondence, and other electronic evidence were pieces of his elaborate con.
As a result of Grizack’s actions, he received hundreds of thousands of dollars in additional pay and the possession of an Audi Q7. Grizack used these funds to nourish his appetite for a lavish lifestyle.
The losses to the victims, The Variable and McKinney, were devastating. The companies both suffered millions of dollars in loss, laid off dozens of employees, and froze out new hires.
Harkey successfully prosecuted the case which ended with Bill Grizack spending several years in a North Carolina prison. The case gained national notoriety and was featured on the cover of Adweek magazine. Additional commentary on the case can be found in the News & Observer, Winston-Salem Journal, and the Washington Times.